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The basis of all business use of the Internet is the domain, the identity
by which the rest of the world perceives you online. The choice of a domain
name is as important as that of the name you trade under; it needs to
be meaningful, memorable and portray the right image. But just as important
is the management of the domain once you own it. Without the right management
package, at best you are locking yourself into a single solution. Worst
case scenarios mean disaster.
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